Wine like art is raw It requires years of hard work It has a high likelihood to fail It is subjective at best It isn’t always pretty Like art, for every good or great wine that is made there have been thousands of failures. I believe Warhol chose the name the factory to mock the critics and the establishment To mock the stuffy pretense associated with fine art By definition a factory churns out product Art like wine is, but is not, a product.
L’usine is the French word for “The Factory” It is an homage to all the Warhols of the world All those with disdain for the status quo of a defined or insinuated model All of those with the defiant nature shared by artists and winemakers past and present.
“Good artists borrow, great artist steal”
I want to be a thief
– Dave Phinney