Dave Phinney created this portfolio to explore the possibility of what could happen when all of the stereotypical constraints and regional rules were pushed aside, allowing him to focus on one task: making great wine. The label concept was born when Dave was in France and a taxi pulled up with the very distinctive “F” sticker on their license plate. It sent his mind racing with the possibilities… recalling his experiences getting to know vineyards and their caretakers all over, and leaving him
excited to expand this network to include even more Locations.
Each label release is carefully crafted by Dave and partners around the world, offering a glimpse into his perception and experiences of the Locations he’s explored… so far.