At Barefoot, we’ve always marched to the beat of our own grapes. How do you become the world’s most loved wine brand? You start with a belief that wine should never be taken too seriously and a conviction that when you follow your heart there’s no limit to how far your vine will grow.
Take our very beginnings in 1965, when California winemaker Davis Bynum first created Barefoot Bynum Burgundy in his garage. The unconventional name referred to – what else? – the free-spirited method of crushing grapes barefoot.
Fast forward to 1986. Things really kicked off when visionary entrepreneurs Michael Houlihan and Bonnie Harvey took the helm, renaming us Barefoot Cellars and creating the footprint label we’re known for today. Barefoot Wine’s casual name and quirky persona quickly made an impression on our fans.